Following the trend started by VW of launching a new model but keeping the previous model as a cheaper version, Ford have developed the Figo from the old Fiesta Mk4. It is a whole new development of the car and is built by Ford of India which has helped to keep costs down but keep quality up. The bigger lights and the added crease line which runs around the back give the Figo a cheekier more upfront look which should remain fresh for many years.
There are three models and two trim levels at present. The basic trim is called Ambiente and includes dual airbags, airconditioner, radio/CD with aux jack, power steering, ABS (anti skid brakes) with EBD (electronic brake distribution) and key operated central locking. The Trend model (only available in petrol) adds alloy wheels, electric windows, remote central locking, front fog lamps and height adjustable driver’s seat. Very neat. The Figo comes so comprehensively equipped with the Trend model that you do not have to spend on extras. The price you see is the price you pay.
You get to choose between the 1.4 Duratec petrol engine which produces 62kW at 6 000rpm and 127Nm at 4 000rpm and a claimed fuel consumption of 6.6 litres per 100km or the 1.4 TDCi diesel with 51kW at 4 000rpm and 160Nm at 4 000rpm with a predicted fuel consumption around 5.3 litres per 100km. There is no automatic transmission. The manual box is slick and smooth. It’s a pleasure to use. The Figo is fun to drive.
I tested the 1.4 Trend petrol model and was impressed with the willingness and smoothness. Road holding and handling is, as with all modern Fords, excellent. It handles and feels like a bigger car. The steering is very light and direct. I found the lights to be really good, especially the fog lights.
The car feels spacious for a compact model with generous leg, shoulder and head room. The steering is height adjustable. The interior is easy to live with except the rather garish bright silver paint on the centre console, the rather flimsy feeling door handles and the trim around the air vents. Visibility is good. The seats are very comfortable and look and feel good. The controls all work well and are easy to use.
The boot is opened either from the key or a button on the dash. It’s not too small and has no protruding bits which in some cars leave you with little usable space. The seats fold forward to provide a lot of packing space.
Pricing of the Figo is as follows 1.4 Ambiente R114 980 (+R3 078 CO2 tax), 1.4 TDCi R126 630 (+R1 625 CO2 tax) 1.4 Trend R130 080 (+R3 078 CO2 tax).
Figo comes with a 4 year or 120 000km warranty and 3 year roadside assistance. The corrosion warranty is 5 years.
I predict that the Figo is going to become a big seller for Ford. Already there is a two month waiting list for some models.
Originally published in Your Business magazine September 2010.