Nissan’s luxury performance brand, Infiniti, will sell its range of sedans, coupes and cross-overs in South Africa from June 2012. It remains to be seen if it can take on Toyota’s Lexus.
Nissan SA Managing Director Mike Whitfield is delighted by this development: “We are thrilled to be bringing Infiniti to South Africa” says Whitfield, “and we are confident that it will be as successful here as it is in many other regions around the world.”
Infiniti is the luxury automotive brand from Japan with a model line-up of sedans, coupes, SUVs and crossovers featuring good performance, emotive design and cutting-edge technology. Initially, the Infiniti model range for South Africa will comprise the Infiniti FX performance SUV, EX luxury compact SUV, the Sporty G Coupe, the G Cabriolet and the Infiniti M luxury sedan.
The first Infiniti centres will open in Hatfield, Pretoria and Melrose Arch, Johannesburg in mid-2012, followed by Durban and Cape Town, which will open in the fourth quarter of this year.
Continued Whitfield: “Infiniti’ delivers a unique combination of peace of mind, hospitality and driving pleasure. Our tagline, ‘Inspired Performance’ illustrates that Infiniti cars are so much more than machines that move you from one place to another. Infiniti has an emotional, inspirational appeal, offering a very personal style of modern luxury for people inspired by originality and design who seek enriching experiences.”
Infiniti has already won a number of safety awards – a 2010 Euro NCAP Advanced Award for road safety innovation for its potentially life-saving Lane Departure Prevention (LDP) system, which is included in many models in the range; and a 2009 five star Euro NCAP award for the Infiniti FX, which received a 99% score for its advanced safety systems in the crash test programme.