Mercedes-Benz will launch a midsize pickup before the end of the decade but perhaps in 2017.
The new Mercedes-Benz pickup will initially be targeted at markets in South Africa, Latin America, Australia, and Europe – all of which are posting sustained growth in this segment.
Says Nicolette Lambrechts, Vice-President Mercedes-Benz Vans South Africa: “This is a really exciting time for Vans. This will give Mercedes-Benz Vans the opportunity to reach a whole new customer in an entirely new segment. For Mercedes-Benz South Africa this gives us the ability to offer the customer the entire spectrum of products to suit not only their business needs but also cater for their lifestyle requirements – from a car, van, truck, bus and now the pickup.”
It is expected to be a bakkie version of the V-Class and the Vito models and will be developed by the same team. It appears it will be more consumer orientated than workhorse. More like an Amarok, less like a Land Cruiser.
“We can perfectly serve customers looking for a vehicle that offers a high level of utility and at the same time has the comfort, safety, and design of a Mercedes-Benz passenger car,” says Mercedes-Benz. “We will design our brand’s first pickup according to this recipe for success.”