It is that time of year again. We start to look back on the cars launched in 2017.
The COTY cars are not facelifts but supposedly new cars.
The idea is to recognise the car which has made the biggest impact on the SA car market.
Many years the judging panel get it horribly wrong, but other years again they get it right.
They are, in alphabetical order:
- ALFA ROMEO GIULIA
- AUDI Q5
- BMW 5 SERIES
- KIA PICANTO
- LAND ROVER DISCOVERY
- PEUGEOT 3008
- PORSCHE PANAMERA
- SUZUKI IGNIS
- TOYOTA C-HR
- VOLVO S90
Preparations now continue for the COTY evaluation days that will be held in late January 2018. At these evaluation days – the most critical of which will be the scheduled procedures to be held at a dedicated testing facility – the COTY Jury will assess the cars independently, with routes and modules designed to test the vehicles in a similar way in which the average consumer would use them.
The evaluation days offer the Jury the opportunity to reacquaint themselves with the vehicles on specific criteria including aesthetics, build quality, ergonomics, fuel consumption, environmental friendliness, safety features and value for money. These aspects are not only important with regards to the actual testing, but also to how the public perceives the COTY process, the finalists and ultimately the winning car. “We’ve seen many of these finalists performing well in our search volumes, with more than half appearing in our top 200 most searched for makes. It will be interesting to see who the judges choose as the winner.” Says George Mienie, AutoTrader CEO.
I personally think the Gulia and Ignis stand out.
We will see.